Strategy

A strong strategy sample: for your brand, your company and your online presence.

Foundations

In this step we lay the foundations for your company. Just like a chair without legs, your business will fall apart without a well-thought-out strategy. So before launching a campaign, always start from scratch.

Beaujaune will help you

Focus on your mission, vision, USPs and ESPs
Carry out a competitive and SWOT analysis
Capture your house style and tone of voice
Organise internal and external surveys among customers and staff to find out what they think about your company
Define your KPIs and their feasibility
Draw up a marketing plan based on the established strategy

Plans

Once we’ve mapped out where you are right now, we’ll plan where you want to be in the future.

Don’t forget your online strategy either – it’s essential in today’s digital world!

Define your online goals and their feasibility
Work out which are the most interesting channels for your target group
Discover where your ads will generate the most leads
Map out your online marketing funnel: how do we want people to find you and how will we convert them into customers? What are the touch points?

Let’s strategize!

Every strategy is tailor-made. Want to join forces to put your company on the map? Click the button to schedule a virtual coffee or tea!

Lien really knows the tricks of her trade and is an expert in how to press all the right social media buttons. She’s enthusiastic about identifying with my business, without losing her eye for marketing. From time to time she pushes me to the edge of or just outside my comfort zone. Not to make me feel uncomfortable, but to give me that nudge. And it works, because she inspires me without taking over completely, because my individuality is extremely important to her. And she’s always honest. I definitely recommend Lien.

A fun and spontaneous lady who is happy to help you grow your business. She got me off to a good start by setting up Facebook advertising and create your own ads. Thinking about who is your ideal customer has also given me clearer insights. Thank you for letting me dive into the world of marketing and for putting me on the right path with my brand-new business.

Lien is partly the ‘reason’ my practice has become so successful in such a short time. We can have a beautiful vision, a wonderful goal, but if ‘the world’ doesn’t find us… it’s all for nothing. Lien was largely responsible for my online visibility and all the positive results that come with it. I knew nothing about the world of online marketing, and Lien was my guide. Thank you, Lien!